/* ═══════════════════════════════════════════════════════════════
   SEO360.me — Sistema de diseño v0.9 (preliminar)
   Paleta: tinta marina + verde posición. Display: Bricolage Grotesque.
   Texto: Karla. Datos: IBM Plex Mono.
   ═══════════════════════════════════════════════════════════════ */
@import url('https://fonts.googleapis.com/css2?family=Bricolage+Grotesque:opsz,wght@12..96,400;12..96,600;12..96,800&family=Karla:wght@400;500;700&family=IBM+Plex+Mono:wght@400;600&display=swap');

:root{
  --tinta:#10233B;        /* tinta marina: textos y superficies fuertes */
  --tinta-70:#3A4A61;
  --tinta-40:#8B97A8;
  --papel:#FAFBF9;        /* fondo general */
  --panel:#FFFFFF;
  --linea:#E3E8E4;
  --verde:#0FA47A;        /* verde posición: acción y éxito */
  --verde-osc:#0B7C5D;
  --verde-suave:#E7F5EF;
  --ambar:#F5A524;        /* pendiente / atención */
  --ambar-suave:#FDF3DF;
  --coral:#E5533C;        /* crítico */
  --coral-suave:#FCEAE6;
  --azul:#2E6FDB;         /* informativo */
  --azul-suave:#E9F1FD;
  --radio:14px;
  --sombra:0 8px 28px rgba(16,35,59,.09);
  --f-display:'Bricolage Grotesque',system-ui,sans-serif;
  --f-texto:'Karla',system-ui,sans-serif;
  --f-mono:'IBM Plex Mono',ui-monospace,monospace;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%}
body{font-family:var(--f-texto);background:var(--papel);color:var(--tinta);font-size:16px;line-height:1.55}
h1,h2,h3,.display{font-family:var(--f-display);line-height:1.12;letter-spacing:-.015em}
a{color:var(--verde-osc);text-decoration:none}
a:hover{text-decoration:underline}
.mono{font-family:var(--f-mono)}
button{font-family:var(--f-texto);cursor:pointer}
:focus-visible{outline:3px solid var(--verde);outline-offset:2px;border-radius:6px}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}}

/* ── Botones ── */
.btn{display:inline-flex;align-items:center;gap:.5rem;border:none;border-radius:999px;
  padding:.78rem 1.5rem;font-weight:700;font-size:1rem;transition:transform .12s,box-shadow .12s}
.btn:active{transform:scale(.97)}
.btn-verde{background:var(--verde);color:#fff}
.btn-verde:hover{background:var(--verde-osc);box-shadow:0 6px 18px rgba(15,164,122,.35)}
.btn-tinta{background:var(--tinta);color:#fff}
.btn-tinta:hover{background:#1B3557}
.btn-linea{background:transparent;color:var(--tinta);border:1.5px solid var(--linea)}
.btn-linea:hover{border-color:var(--verde);color:var(--verde-osc)}
.btn-sm{padding:.45rem .95rem;font-size:.875rem}
.btn[disabled]{opacity:.5;cursor:not-allowed}

/* ── Campos ── */
.campo{display:block;margin-bottom:1.05rem}
.campo label{display:block;font-weight:700;font-size:.85rem;margin-bottom:.35rem;color:var(--tinta-70)}
.campo input,.campo select,.campo textarea{width:100%;border:1.5px solid var(--linea);border-radius:10px;
  padding:.72rem .9rem;font-size:1rem;font-family:var(--f-texto);background:#fff;color:var(--tinta)}
.campo input:focus,.campo textarea:focus{border-color:var(--verde);outline:none;box-shadow:0 0 0 3px var(--verde-suave)}
.campo .ayuda{font-size:.8rem;color:var(--tinta-40);margin-top:.3rem}
.campo .error{font-size:.82rem;color:var(--coral);margin-top:.3rem;font-weight:700}

/* ── Tarjetas / paneles ── */
.tarjeta{background:var(--panel);border:1px solid var(--linea);border-radius:var(--radio);box-shadow:var(--sombra)}
.chip{display:inline-flex;align-items:center;gap:.35rem;border-radius:999px;padding:.22rem .7rem;
  font-size:.78rem;font-weight:700}
.chip-verde{background:var(--verde-suave);color:var(--verde-osc)}
.chip-ambar{background:var(--ambar-suave);color:#9A6206}
.chip-coral{background:var(--coral-suave);color:#B33A27}
.chip-azul{background:var(--azul-suave);color:#1D4FA8}
.chip-demo{background:var(--tinta);color:#B8F3DE;font-family:var(--f-mono);font-size:.72rem;letter-spacing:.06em}

/* ── Firma: contador de posición SERP ── */
.pos-ticker{font-family:var(--f-mono);font-weight:600;display:inline-flex;align-items:baseline;gap:.5rem}
.pos-ticker .antes{color:var(--tinta-40);text-decoration:line-through;text-decoration-color:var(--coral)}
.pos-ticker .flecha{color:var(--verde)}
.pos-ticker .ahora{color:var(--verde-osc);font-size:1.35em;position:relative}
.pos-ticker .ahora::after{content:'';position:absolute;left:0;right:0;bottom:-4px;height:3px;
  background:linear-gradient(90deg,var(--verde),transparent);border-radius:2px}
@keyframes subePos{from{transform:translateY(.6em);opacity:0}to{transform:translateY(0);opacity:1}}
.pos-ticker .ahora{animation:subePos .6s cubic-bezier(.2,.9,.3,1.2) both}

/* ── Barras de progreso ── */
.barra{height:8px;background:var(--linea);border-radius:99px;overflow:hidden}
.barra > i{display:block;height:100%;background:var(--verde);border-radius:99px;transition:width .5s ease}

/* ── Auth (login / registro / onboarding) ── */
.auth-lienzo{min-height:100vh;display:grid;place-items:center;padding:1.5rem;
  background:radial-gradient(1200px 600px at 80% -10%,var(--verde-suave),transparent),var(--papel)}
.auth-caja{width:100%;max-width:430px;padding:2.2rem}
.auth-caja h1{font-size:1.6rem;margin-bottom:.35rem}
.auth-caja .sub{color:var(--tinta-70);margin-bottom:1.5rem;font-size:.95rem}
.marca{display:inline-flex;align-items:baseline;font-family:var(--f-display);font-weight:800;font-size:1.25rem;margin-bottom:1.4rem}
.marca b{color:var(--verde)}
.marca span{font-family:var(--f-mono);font-weight:400;font-size:.7rem;color:var(--tinta-40);margin-left:.45rem;letter-spacing:.08em}

/* ── Onboarding pasos ── */
.pasos{display:flex;gap:.5rem;margin-bottom:1.6rem}
.pasos .p{flex:1;height:6px;border-radius:99px;background:var(--linea)}
.pasos .p.on{background:var(--verde)}
.onb-caja{max-width:560px;width:100%;padding:2.2rem}

/* ── Dashboard: chat + panel lateral ── */
.dash{display:grid;grid-template-columns:1fr 340px;grid-template-rows:60px 1fr;height:100vh;height:100dvh}
.dash-top{grid-column:1/3;display:flex;align-items:center;gap:1rem;padding:0 1.2rem;
  background:var(--panel);border-bottom:1px solid var(--linea)}
.dash-top .marca{margin:0;font-size:1.1rem}
.dash-top .sitio{font-family:var(--f-mono);font-size:.82rem;color:var(--tinta-70);
  background:var(--papel);border:1px solid var(--linea);border-radius:8px;padding:.3rem .7rem}
.dash-top .espacio{flex:1}
.chat-zona{display:flex;flex-direction:column;min-width:0;background:var(--papel)}
.chat-scroll{flex:1;overflow-y:auto;padding:1.4rem 1.4rem .6rem;scroll-behavior:smooth}
.chat-ancho{max-width:760px;margin:0 auto}

/* burbujas */
.msj{display:flex;gap:.7rem;margin-bottom:1.05rem;animation:aparece .25s ease both}
@keyframes aparece{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.msj .avatar{flex:none;width:34px;height:34px;border-radius:10px;display:grid;place-items:center;
  font-family:var(--f-display);font-weight:800;font-size:.8rem}
.msj.copiloto .avatar{background:var(--tinta);color:#7FE8C6}
.msj.usuario{flex-direction:row-reverse}
.msj.usuario .avatar{background:var(--verde-suave);color:var(--verde-osc)}
.msj .globo{max-width:82%;padding:.85rem 1.05rem;border-radius:14px;font-size:.96rem}
.msj.copiloto .globo{background:var(--panel);border:1px solid var(--linea);border-left:3px solid var(--verde);border-top-left-radius:4px}
.msj.usuario .globo{background:var(--tinta);color:#F2F6F4;border-top-right-radius:4px}
.msj .globo p+p{margin-top:.55rem}
.msj .globo ul{margin:.5rem 0 .2rem 1.1rem}
.msj .globo li{margin-bottom:.25rem}
.msj .globo strong{font-weight:700}
.msj .globo .mono{font-size:.85em;background:var(--papel);padding:.08em .35em;border-radius:5px;border:1px solid var(--linea)}
.msj.usuario .globo .mono{background:rgba(255,255,255,.12);border-color:transparent;color:#CFF6E7}

/* escribiendo… */
.escribiendo{display:inline-flex;gap:5px;padding:1rem 1.1rem}
.escribiendo i{width:7px;height:7px;border-radius:50%;background:var(--tinta-40);animation:pulsa 1.1s infinite}
.escribiendo i:nth-child(2){animation-delay:.15s}.escribiendo i:nth-child(3){animation-delay:.3s}
@keyframes pulsa{0%,60%,100%{transform:translateY(0);opacity:.4}30%{transform:translateY(-5px);opacity:1}}

/* tarjeta de propuesta dentro del chat */
.propuesta{border:1px solid var(--linea);border-radius:12px;margin-top:.7rem;overflow:hidden;background:#fff}
.propuesta .cab{display:flex;justify-content:space-between;align-items:center;gap:.6rem;
  padding:.6rem .9rem;background:var(--papel);border-bottom:1px solid var(--linea);font-size:.8rem}
.propuesta .cuerpo{padding:.8rem .9rem}
.propuesta .fila{margin-bottom:.7rem}
.propuesta .fila:last-child{margin-bottom:0}
.propuesta .etq{font-size:.72rem;font-weight:700;letter-spacing:.05em;color:var(--tinta-40);text-transform:uppercase}
.propuesta .antes-txt{color:var(--tinta-40);font-size:.85rem;text-decoration:line-through;text-decoration-color:rgba(229,83,60,.6)}
.propuesta .ahora-txt{font-weight:500}
.propuesta .medida{font-family:var(--f-mono);font-size:.72rem;color:var(--tinta-40)}
.propuesta .medida.ok{color:var(--verde-osc)}
.propuesta textarea{width:100%;border:1.5px solid var(--linea);border-radius:8px;padding:.55rem .7rem;
  font-family:var(--f-texto);font-size:.92rem;resize:vertical;min-height:52px}

/* respuestas rápidas + entrada */
.chat-pie{border-top:1px solid var(--linea);background:var(--panel);padding: .8rem 1.4rem 1rem}
.rapidas{display:flex;flex-wrap:wrap;gap:.5rem;max-width:760px;margin:0 auto .65rem}
.rapida{border:1.5px solid var(--verde);background:#fff;color:var(--verde-osc);border-radius:999px;
  padding:.5rem 1rem;font-weight:700;font-size:.9rem;transition:background .12s}
.rapida:hover{background:var(--verde-suave)}
.rapida.neutra{border-color:var(--linea);color:var(--tinta-70)}
.rapida.neutra:hover{background:var(--papel)}
.entrada{display:flex;gap:.6rem;max-width:760px;margin:0 auto}
.entrada input{flex:1;border:1.5px solid var(--linea);border-radius:999px;padding:.8rem 1.2rem;font-size:1rem;font-family:var(--f-texto)}
.entrada input:focus{border-color:var(--verde);outline:none;box-shadow:0 0 0 3px var(--verde-suave)}
.entrada .btn{border-radius:999px;padding:.8rem 1.3rem}

/* panel lateral */
.lateral{border-left:1px solid var(--linea);background:var(--panel);overflow-y:auto;padding:1.1rem}
.lateral h3{font-size:.8rem;letter-spacing:.07em;text-transform:uppercase;color:var(--tinta-40);margin:.4rem 0 .7rem}
.salud{padding:1rem;border-radius:12px;background:var(--tinta);color:#EAF3EF;margin-bottom:1.1rem}
.salud .num{font-family:var(--f-mono);font-size:2.1rem;font-weight:600;color:#7FE8C6}
.salud .num small{font-size:.9rem;color:#9DB4C9}
.salud .desc{font-size:.82rem;color:#B9CBDD;margin-top:.15rem}
.mes-item{display:flex;align-items:flex-start;gap:.55rem;padding:.5rem 0;border-bottom:1px dashed var(--linea);font-size:.85rem}
.mes-item:last-child{border-bottom:none}
.mes-item .estado{flex:none;width:20px;height:20px;border-radius:50%;display:grid;place-items:center;font-size:.65rem;font-weight:800}
.mes-item .estado.hecho{background:var(--verde);color:#fff}
.mes-item .estado.pend{background:var(--ambar-suave);color:#9A6206;border:1px solid var(--ambar)}
.mes-item .estado.libre{background:var(--papel);border:1.5px dashed var(--linea);color:var(--tinta-40)}
.mes-item .ruta{font-family:var(--f-mono);font-size:.74rem;color:var(--tinta-70);word-break:break-all}
.lateral .kpi{display:flex;justify-content:space-between;font-size:.85rem;padding:.4rem 0;border-bottom:1px dashed var(--linea)}
.lateral .kpi b{font-family:var(--f-mono)}

/* landing */
.land-nav{display:flex;align-items:center;gap:1rem;padding:1rem 5vw;max-width:1200px;margin:0 auto}
.land-nav .espacio{flex:1}
.hero{display:grid;grid-template-columns:1.1fr .9fr;gap:3rem;align-items:center;
  max-width:1200px;margin:0 auto;padding:3.5rem 5vw 4rem}
.hero h1{font-size:clamp(2.1rem,4.6vw,3.4rem);font-weight:800;margin:.9rem 0 1rem}
.hero h1 em{font-style:normal;color:var(--verde)}
.hero .baja{font-size:1.12rem;color:var(--tinta-70);max-width:34rem;margin-bottom:1.6rem}
.hero .eyebrow{font-family:var(--f-mono);font-size:.78rem;letter-spacing:.12em;color:var(--verde-osc);
  background:var(--verde-suave);padding:.3rem .8rem;border-radius:99px;display:inline-block}
.demo-chat{padding:1.1rem;display:flex;flex-direction:column;gap:.75rem}
.demo-chat .msj{margin-bottom:0}
.como{max-width:1100px;margin:0 auto;padding:1rem 5vw 4.5rem}
.como h2{font-size:1.9rem;margin-bottom:2rem;text-align:center}
.como-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1.1rem}
.como-paso{padding:1.3rem;position:relative}
.como-paso .n{font-family:var(--f-mono);color:var(--verde);font-weight:600;font-size:.85rem}
.como-paso h3{font-size:1.08rem;margin:.45rem 0 .4rem}
.como-paso p{font-size:.9rem;color:var(--tinta-70)}
.cta-final{background:var(--tinta);color:#EAF3EF;text-align:center;padding:3.5rem 5vw}
.cta-final h2{font-size:2rem;color:#fff;margin-bottom:.6rem}
.cta-final p{color:#B9CBDD;margin-bottom:1.6rem}
.pie{padding:1.4rem 5vw;text-align:center;font-size:.82rem;color:var(--tinta-40)}

@media(max-width:940px){
  .hero{grid-template-columns:1fr;padding-top:2rem}
  .como-grid{grid-template-columns:1fr 1fr}
  .dash{grid-template-columns:1fr;grid-template-rows:56px 1fr auto}
  .lateral{display:none}
  .dash.ver-panel .lateral{display:block;position:fixed;inset:56px 0 0 auto;width:min(340px,88vw);z-index:40;box-shadow:-12px 0 30px rgba(16,35,59,.18)}
}
@media(max-width:560px){.como-grid{grid-template-columns:1fr}.msj .globo{max-width:88%}}